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“The best car in the world.”

For most cars, that would sound like a marketing slogan. For the Mercedes-Benz S-Class, it has been a title it has worn for decades. In its seventh generation today, the Mercedes-Benz S-Class has made its way to India at a price tag of Rs 2.20 crore. Arriving in two trims – Launch Edition Exclusive Line and Manufaktur Edition AMG Line. While the overall design has just received a subtle nip and tuck job, closer details have seen a major revamp. The interior sees a new Superscreen, high-end Burmester audio system and much more. For the first time, we’re also seeing a new PHEV powertrain hit our shores with a 3.0-litre in-line six motor delivering 441 BHP and 69.3 KGM paired to a 22 kWh battery delivering 115 km of pure EV range.

And while most people associate the S-Class with being chauffeured around in supreme comfort, its real story goes much deeper. Almost every generation has introduced technology that would eventually trickle down to ordinary cars years later. In many ways, the S-Class has always been Mercedes-Benz’s rolling laboratory.

India’s journey with the S-Class began nearly three decades ago, and as the latest facelift prepares to make its way here, it feels like the perfect time to look back at the cars that shaped this legacy.

W220: The Pioneer


This is where the Indian S-Class story really began.

When the W220 arrived, it looked radically different from its predecessor. Sleeker, lighter and far more modern, it represented a complete rethink of what a flagship luxury sedan could be. More importantly, it introduced technology that felt almost futuristic at the time.

The headline feature was Distronic, the world’s first radar-assisted adaptive cruise control system. Today, adaptive cruise control is common even in mainstream cars, but back in the late 1990s, it felt like science fiction. The W220 also introduced Airmatic air suspension, setting a new benchmark for ride comfort while giving occupants that trademark magic-carpet experience.

Inside, the S-Class felt less like a car and more like a command centre. The technology list was so extensive that owners practically needed a separate guide to understand everything it could do. Looking back, the W220 wasn’t just a luxury sedan. It was a glimpse into the future.

W221: The Enthusiast’s Favourite


Then came the W221 in 2005, and for many enthusiasts, this remains one of the greatest S-Classes ever made.

It carried a stronger road presence, a more imposing design and an interior that perfectly balanced traditional luxury with cutting-edge technology. This was the generation that truly mastered the art of blending old-world craftsmanship with modern innovation.

Of course, there’s another reason enthusiasts adore the W221. The S65 AMG.
Even today, the twin-turbo V12-powered monster remains one of the most outrageous luxury sedans ever built. Yet the W221 wasn’t just about performance. It introduced features such as Night View Assist, which used infrared technology to help drivers see further in darkness. It felt like something lifted straight out of a spy movie.

The W221 wasn’t trying to impress with gimmicks. It simply did everything exceptionally well.

W222: Raising The Bar Again


By the time the W222 arrived, Mercedes-Benz had perfected the formula.

This was the generation that made luxury feel effortless. The design was elegant, sophisticated and unmistakably expensive. Even today, a well-kept W222 still turns heads.

What truly defined it, however, was the technology. Advanced driver assistance systems, adaptive suspension, massaging seats, ventilated seating and an endless list of comfort features transformed every journey into an experience. Mercedes-Benz even introduced Magic Body Control, allowing the car to scan the road ahead and prepare the suspension for imperfections before the wheels reached them.

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The W222 didn’t just raise the benchmark. It moved the goalposts entirely.

W223: The Digital Flagship


And that brings us to the current-generation W223.

This is the S-Class most Indians recognise instantly today, especially in its striking Emerald Green. When it first arrived, it came as a full import before local assembly made it even more appealing to buyers.

The biggest change was the shift towards digital luxury. Massive screens, a 3D instrument display, the latest MBUX interface and an interior that feels more like a private lounge than a car. Yet despite all the technology, it still delivers the serene comfort that defines every S-Class.

The W223 also pushed safety further with innovations such as rear-seat airbags and an even more advanced suite of driver assistance systems.

Now, the facelift is set to continue that journey with updated styling, more signature three-pointed stars and new hybrid technology. The formula may evolve, but the mission remains unchanged.