For decades, the name Alpina has represented the pinnacle of bespoke BMW performance, a cherished marque with a storied legacy dating back to the 1960s. Known for transforming BMWs into exclusive masterpieces that blend unique design, sumptuous luxury, and compelling performance, Alpina has cultivated a devoted following. Now, this legendary name is entering a transformative new chapter. Following its official acquisition by the BMW Group in 2022, the company has announced the launch of the latest BMW ALPINA brand, heralding an exciting fusion of heritage and innovation.
This strategic move solidifies Alpina’s future, integrating its celebrated racing pedigree and artisan philosophy directly into BMW’s global vision. The reborn brand promises to stay true to its core identity: delivering a sublime blend of dynamic performance and unparalleled ride comfort, paired with a distinctive and engaging driving character.
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Honouring its rich history while steering toward the future, the new BMW ALPINA will feature design elements that bridge eras. A notable signature is a new centre-rear wordmark, a deliberate homage to the asymmetrical branding used on classic Alpina models in the 1970s. This subtle yet significant detail symbolises a brand deeply rooted in tradition yet confidently evolving.
Each vehicle will be distinguished by rigorously exceptional craftsmanship, with an uncompromising focus on the visual aesthetics, acoustic refinement, and tactile experience. Owners will be invited to personalise their vehicles through an extensive range of bespoke options, ensuring every BMW ALPINA is a unique expression of its owner and a potential future collector’s item.
This revival arrives at a pivotal moment, aligning with the dawn of BMW’s groundbreaking Neue Klasse era. The relaunch of BMW ALPINA is more than a new model line—it is the renewal of a promise: to deliver extraordinary, driver-centric luxury and performance for a new generation, ensuring this legendary name continues to inspire enthusiasts worldwide.
