What is Motoring World?
Motoring World is an Indian car and bike magazine, published monthly since January 1999
What is the DNA of Motoring World?
Automotive journalism – cars, two wheelers, motorsport, travel (road trip pieces) and other related topics
Motoring has been known as THE enthusiast’s magazine. Its readers buy it for their monthly fix of automotive excitement, unique brand of humour, oddball story ideas and all-round irreverence.
This is not to say that Motoring is not a serious magazine; rather, it provides its readers with just the right amount of relevant information, without overwhelming them with technical details and statistics. It is a magazine that is enjoyed equally by an enthusiastic college student as well as his mother; it tells stories, to borrow a line from Vinod’s description of The Caravan.
Thus, the editorial space that Motoring will take is that of the best-written, best-designed auto magazine in the country. It will place a premium on a high standard of presentation, rather than on just facts, figures and jargon. Its writing will be unforced and free-flowing in its humour, and will appeal to both younger and older readers. The design template will be sophisticated, clean, subtle and clutter-free – bordering on retro, but with a modern elegance.
At all times, we will strive to retain the ‘Motoring’ flavour in our writing, and we will take our design, photography and printing to an international standard – the magazine will be sleek, sophisticated and subtle in its look; it will shout quietly and thus stand out.
This flavour will ideally reflect in all the advertorial and special features that we do as well – by and large, we will avoid the usual, humdrum cross country drives, mileage challenges and so on. Instead, we will strive to come up with quirky, offbeat and stylish ideas for advertisers and manufacturers, with an emphasis on excitement.