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After almost two decades, BMW has reworked on its logo. Since 1917, the hallmark black ring has been a part of the BMW logo, and it will be sad to see it go. Arlingo Teixeira, acting President, BMW Group India, explained that the new transparent backdrop in its redesigned logo signifies openness and clarity. Further, BMW not only wants to cater to the automotive world but also wants to establish a connection through technology. BMW’s #JustCantWait will be the first communication campaign using the new logo.
