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Your wait ends now, or not, depending on the waiting lines this SUV is likely to have. The 2023 Tata Harrier has finally been launched, with prices beginning from Rs 15.49 lakh, going all the way up to Rs 24.49 lakh (all prices ex-showroom). The 2023 Tata Harrier has to take on a very hotly-contested segment which includes rivals like the Creta, Seltos, Grand Vitara, Hector, Kushaq, Taigun, and the XUV700. Check out our review to see what we think about the new Tata Harrier.

As is the case with most new Tata launches, the 2023 Harrier is being offered in a range of ‘personas’, starting from ‘Smart’, moving on to ‘Pure’, ‘Adventure’, and lastly ‘Accomplished’. Tata will also be offering a ‘Dark Edition’ of the new Harrier. The design of the 2023 Tata Harrier is clearly inspired by the Harrier.ev concept, which was showcased at the 2023 Auto Expo. Elements such as the completely-redesigned grille, which now spreads to the front bumper as well seem to prove that point. Halogen headlamps have been replaced by LEDs, receiving a design treatment similar to the 2023 Nexon. The Harrier also implements modern design trends, such as the usage of full-width LED strips on the bonnet and tailgate, along with the usage of funky paint schemes, such as the signature yellow that we drove a few days ago.

As we mentioned earlier, the interiors of the 2023 Tata Harrier have gone through a complete revamp, with a centre console similar to the one on the Nexon, featuring touch-based controls, along with two buttons for fan speed and temperature adjustment. The Land Rover-inspired steering wheel is also here, and the steering is now an electronic unit, replacing the hydraulic one from the outgoing car.

Tata Motors had also added an ADAS suite to the outgoing Harrier Dark Edition just a few months ago. The ADAS suite gets adaptive cruise control, autonomous emergency braking, forward and rear collision warning, and rear cross traffic alert among others. Additional features include a 12.3-inch touch screen, a ten-speaker JBL sound system, a 360-degree camera, Alexa car-to-home connect, 250+ voice commands in six different languages, powered tailgate, paddle shifters, illuminated drive mode selector, three driving modes, dual-zone climate control, front seats with ventilation and power adjustment among others.

The Harrier and the Safari are now also the safest cars available in the country, as per the latest GNCAP norms, receiving the highest adult and child occupancy safety rating.

The 2023 Tata Harrier retains the 2-litre turbo-diesel powertrain with 167 bhp and 35.6 kgm of torque, paired to either a six-speed manual or a six-speed automatic transmission. Here’s how much each variant costs:

Smart: Rs 15.49 lakh
Pure: Rs 16.99 lakh
Pure+: Rs 18.69 lakh
Dark Edition: Rs 19.99 lakh
Adventure: Rs 20.19 lakh
Adventure+: Rs 21.69 lakh
Fearless: Rs 22.09 lakh
Fearless+: Rs 24.49 lakh

Stay tuned for our variant-wise breakdown of the 2023 Tata Harrier. Would you buy it over its rivals? Let us know!