Tata’s very own online marketplace, CliQ, is announced to the Hexa’s online partner. Through the website, not only will the features be showcased of the newly launched premium crossover, but one will be able to book test drives, too.
With such a move, the brand will be able to increase the Hexa’s appeal to visitor of TataCliq as well. The online partnership, according to Tata’s official announcement, ‘will enable consumers to book test drives, explore additional features and benefits.’ Although it’s a little perplexing at the moment, because all the clicks made on the Hexa’s page on CliQ are redirected to Hexa’s individual website.
Launched in January, the Hexa sits atop the Tata Motors line-up. A replacement to the Aria, the Hexa feels (and is) a huge step up from anything Tata has offered. And not just that, it also comes loaded with features. The top-spec car comes with AWD, optional automatic gearbox (only on MT), six airbags, touchscreen infotainment system, drive modes, 19-inch wheels, etc.
While it’s early to say about the Hexa’s success, with Tata despatching about 1,500 units in the first month, it appears that the vehicle is off to a good start. February sales/despatch figures will be able to paint a clearer picture.