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Maruti Suzuki has launched a new brand campaign called ‘It’s Unbelievable. It’s Strong Hybrid.’

This campaign introduces the Grand Vitara and the Invicto with a focus on Maruti Suzuki’s Hybrid technology.

Maruti Suzuki states that the Grand Vitara and the Invicto can operate up to 60 per cent in EV mode during city driving making them eco-friendly options with a silent driving experience. They have also drawn special attention to the higher-than-average fuel efficiency with a range of up to 1200 kilometres on a full tank.

Maruti Suzuki has also made mention of their regenerative braking technology, which converts braking energy into electricity. This technology allows the vehicle to operate in electric mode under suitable conditions, significantly reducing emissions and promoting a cleaner, eco-friendly driving experience. Maruti Suzuki further states that this technology allows the driver to be free from range anxiety and be confident in their drive.

Mr Shashank Srivastava, Senior Executive Officer, Marketing and Sales at Maruti Suzuki India Limited, reflected on his thoughts on the campaign launch, emphasizing the importance of strong hybrid vehicles in advancing sustainable mobility. He highlighted the significant increase in demand for strong hybrid technology vehicles, driven by growing eco-consciousness among consumers. The campaign aims to provide comprehensive insights into the beneficial attributes of Strong Hybrid vehicles, empowering consumers to make informed choices.

Find our review of the Grand Vitara here.

Find out more about the Invicto here.

For more updates on Maruti Suzuki, stay tuned with Motoring World.