Steelbird International has announced a new tie-up with Japan-based Fujikura Rubber. While the former is a well-known company in India, the latter is a manufacturer of rubber components, founded in 1920. The collaboration will enable Fujikura to widen its reach in the market with the help of Steelbird’s network.

Steelbird International’s Executive Director, Manav Kapur said, “As Fujikura is competent with R&D facilities, marketing and sales are our core strengths which means that we are the best fit to each other. From expanding the customer base to fulfilling the OEM market’s requirements, we will focus on utilising each other’s expertise and experience to cater to the market with high value-added products.”