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Italian motorcycle brand Moto Morini has announced its entry into the Indian market. It will further be working in association with Adishwar Auto Ride India PVT. LTD (AARI). The motorcycles from Moto Morini are designed and developed in Italy and adhere to EU manufacturing standards, ensuring overall vehicle quality. 

Moto Morini entry

An iconic Italian motorcycle manufacturer, Moto Morini was founded in 1937 by Alfonso Morini. The brand also has a noteworthy racing pedigree and is known for making fast and light race bikes through the 50s and 60s, a trait passed on to the current generation of motorcycles. Moreover, the brand is known for persistence, innovation, devotion, aesthetics as well as performance. 

Vikas Jhabakh, Managing Director, Adishwar Auto Ride India PVT. LTD says, ‘We are delighted to introduce this renowned and prestigious brand to the Indian Motorcyclists. At Adishwar Auto Ride India, one of our key endeavours is to create values through our relationships with our customers. With the introduction of Moto Morini, we aim to cater to the requirements of Indian buyers in the Premium Mobility segment. With our tenure and experience in the superbike segment, we are certain of successfully establishing the brand in the country.’

AARI is a part of the Mahavir Group that also runs operations for Benelli and Keeway brands in India. The two brands together have over 50 dealerships across India. Moto Morini intends to launch an initial portfolio of four products utilising this extensive dealer network. This will in turn allow customers to experience the new product offerings firsthand.