Ather Energy has reached a significant milestone with its flagship electric scooter, the Ather Rizta, crossing 2 lakh units in cumulative sales in India. This achievement underlines the brand’s growing influence in the rapidly expanding electric two-wheeler segment and highlights how EV adoption is accelerating across urban and semi-urban markets. The Rizta’s success is the result of a well-balanced package that blends performance, technology, and practicality — resonating strongly with today’s eco-aware consumers.
Launched as a premium, tech-forward electric scooter, the Ather Rizta quickly distinguished itself with its sharp design, engaging ride dynamics, and comprehensive digital experience. Riders appreciate its connected features, including touchscreen navigation, over-the-air updates, smart riding modes, and intuitive user interface, elements that mirror the experience expected from modern smartphones more than traditional scooters.
Performance has also been a key differentiator. With brisk acceleration, impressive range figures, and confident handling in urban traffic, the Rizta delivers a satisfying experience for daily commuting and weekend rides alike. Ather’s expanding charging infrastructure and fast-charging support have further strengthened the scooter’s appeal, making long rides less daunting and daily errands more convenient.
The 2-lakh sales milestone is also a reflection of broader market trends. As Indian consumers become more conscious of running costs, sustainability, and future mobility solutions, electric scooters like the Rizta are increasingly becoming the practical choice over petrol alternatives. Competitive pricing, low maintenance, and better total cost of ownership have helped EVs transition from niche products to mainstream options.
