In effect from September 16 onwards, Tata Motors’ Har Week Diwali offer has discounts, free insurance, and a chance to win Rs 10 lakhs. Valid across the range, the offer is announced just ahead of the festive season when people begin to splurge on everything from gold to cars…

Anyway, back to the offer. Customers get free insurance, while cash benefits of up to Rs 1 lakh (on the Safari Storme) and Rs 20,000 (on the Zest) are also available. Not just that, seven of those who book a Tata car during the period will stand a chance to win Rs 10 lakhs each.

And in case you’re wondering the offer is applicable on the new Tiago hatchback as well.