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Kia is gearing up for a new market segment with the highly anticipated Tasman pickup truck. Though the official reveal is yet to come, Kia has been dropping teasers, piquing the interest of potential buyers, particularly in Australia.

The first glimpse came in the form of a TV commercial featuring a star-studded cast of Australian sporting legends debating the truck’s name. This lighthearted approach hinted at the Tasman’s potential to become a vehicle ingrained in Australian culture. The commercial also served as a call to action, inviting viewers to register their interest on the Kia Australia website.

Further clues emerged in a subsequent video showcasing a blacksmith forging the Kia Tasman emblem. The rugged imagery and connection to Tasmania, a region known for its tough terrain, hinted at the truck’s off-road capabilities. This aligns with reports suggesting the Tasman will boast a traditional ladder-frame chassis, independent front suspension, and a locking rear differential – features essential for conquering challenging landscapes.

Kia Tasman

While Kia remains tight-lipped about the engine options, rumours suggest a 2.2-litre turbodiesel mill, similar to the one found in the Sorento and Carnival. It’s also expected to be available in both 4×2 and 4×4 configurations, catering to diverse needs. Body styles are likely to include single-cab, double-cab, and cab chassis, offering practicality for work, leisure, or a combination of both.

The official reveal is expected later in 2024, with a targeted launch in Australia sometime in 2025. Kia is aiming to position the Tasman against established players like the Ford Ranger and Toyota Hilux. With its potential blend of capability, comfort, and Kia‘s renowned warranty, the Tasman has the potential to carve a niche in the competitive pickup truck market.