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Kia India has launched a new campaign titled ‘Tech is now Badass’ featuring the  Seltos with its connected features. The campaign highlights the Seltos‘ technological capabilities, performance, and on-road presence, with Bollywood actor Bobby Deol embodying the ‘Badass’ persona.

The teaser for the campaign depicts Bobby Deol activating the New Seltos X-Line using the Kia Connect application on his watch. According to Kia, the main film will feature Seltos and Bobby Deol mirroring each other’s style, boldness, and charisma.

With the connected features of the Seltos, the campaign aims to position the vehicle as a leader in its segment, offering a compelling option for those looking for a distinctive driving experience. It will further capture consumer interest by showcasing a blend of style, technology, and performance, all available in the Kia Seltos.