Shell India has brought on board Bollywood actor Shahid Kapoor as the brand ambassador for its Lubricants business in India. Shell is looking to expand its customer base and is banking on Kapoor’s pan-India popularity and youthful energy to reach out to all age groups. The brand also launched its new campaign, ‘Rukna Mushkil Hai,’ for its Shell Advance range of motorcycle oils. Aimed towards everyday Indian riders, the new campaign celebrates the rider community for whom their bike is not just a machine or a mobility device but a true companion in their journey towards growth.

‘At Shell, we constantly strive for progress. This collaboration strengthens our goal to support the hardworking spirit of bikers and power their progress. Shahid is an obvious choice as he has the right appeal and passion for love for bikes that has endeared him to millions of Indians, as a beloved youth icon. We are truly delighted to have Shahid on board as the Brand Ambassador for Rukna Mushkil Hai’ said Amit Ghugre, Automotive Sales and Marketing Manager, Shell Lubricants India.

Sharing his excitement, motorcycle enthusiast and brand ambassador, Shahid Kapoor said, ‘The concept of ‘Rukna Mushkil Hai’ showcases how Shell Advance transforms into a catalyst that enables and empowers riders to achieve their goals. I am proud to partner with Shell Lubricants India to bring the brand closer to Indian bikers, to be a part of their unstoppable journey and make a difference.’