Royal Enfield recently concluded a month-long campaign based around young creators and rides as a design platform to express their love for motorcycling through creative illustrations. RE received over 10,000 registrations, out of which, 40 percent were from Tier I towns while 60 percent of them were from Tier II and Tier III towns.
Out of the thousands of entries, only 5 had been handpicked by the judges. First off, the jury panel included Gary Inman, Nandita Abraham, Toria Jaymes and Maxwell Paternoster. The shortlisted included Pallab Baruah, Karan Verma, Chetan Patil, Manvendra Singh and Niharika Shrivastava. Out of these five, Shrivastava’s artwork was chosen as the Riders Choice Design.
Royal Enfield will also soon announce the opportunity to intern with the company’s apparel team. Furthermore, winning designs or illustrations will get featured and printed on the official Royal Enfield merchandise. The creators will get Rs 30,000 each. RE plans to bring something even bigger and better next year, so watch this space more news on this!