Ferrari’s first production electric car has made a spectacular debut at auction, with the first production unit of the Luce selling for $40 million (approximately Rs 381.8 crore) at the RM Sotheby’s Monterey Auction 2026. Known as Chassis 0’, the car is set to be delivered to its new owner in 2027, with the proceeds from the sale going towards educational initiatives through The Ferrari Foundation.
The first Luce features extensive personalisation through Ferrari’s Tailor Made programme, making it considerably more exclusive than the standard production model. The exterior is finished in a unique Madreperla Semi-Gloss paint, complemented by white-finished five-spoke alloy wheels and bespoke brake callipers. Ferrari says the paint incorporates a specially developed pigment that creates reflections in different colours depending on the intensity and angle of light, giving the car a distinctive appearance.
View this post on Instagram
The cabin follows the same light-coloured theme, with the one-off Luce featuring Le Mans metallic leather in Perla. The upholstery has been designed to reflect and diffuse light within the cabin, adding to the airy character of the interior. Secondary elements are finished in Grigio Corvara instead of the conventional black, further differentiating this particular example from future production cars.
The Luce represents a significant milestone for Ferrari, as it is the company’s first-ever production electric vehicle and also its first model to offer seating for five occupants. Unlike Ferrari’s existing hybrid models, the Luce is based on a dedicated electric vehicle platform and uses a quad-motor all-wheel-drive setup.
The four electric motors collectively produce a peak 1,035 bhp and 100.95 kgm of torque. Despite weighing around 2.2 tonnes, the electric Ferrari can accelerate from 0-100kph in just 2.5 seconds. Its top speed is claimed to be more than 300kph, putting the Luce firmly into supercar territory despite its larger five-seat configuration.
Power comes from a substantial 122kWh battery pack, which provides a claimed driving range of more than 530km. The Luce also supports DC fast charging at up to 350kW, allowing owners to replenish its battery at significantly higher speeds when connected to a compatible charger.
Beyond its technical significance, the first Luce is also an important statement about Ferrari’s approach to electrification. With a bespoke specification, exceptional performance and a charitable purpose behind its auction, Chassis 0 has already become one of the most valuable electric cars ever sold at auction. Its Rs 381.8 crore price tag also sets an extraordinary benchmark for Ferrari’s first step into the production EV era.
