The Kinetic Group has unveiled Kinetic’s Electric Energy – The Story of India’s Original People Mover, a landmark coffee table book that chronicles the brand’s remarkable journey from pioneering affordable personal mobility to embracing the electric vehicle era. The richly illustrated publication was launched at the Kinetic Legacy Meet in Pune, alongside the introduction of the ‘I AM KINETIC’ community, a platform designed to bring together customers, collectors, employees, dealers and enthusiasts connected by the brand’s enduring legacy.
Authored by renowned automotive historian and journalist Adil Jal Darukhanawala, the book celebrates over five decades of Kinetic’s contribution to India’s mobility landscape. Featuring nearly 180 pages of rare photographs, archival material, historical documents and first-hand accounts, the publication offers an in-depth look at the company’s evolution and the products that shaped generations of Indian commuters.
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The book traces Kinetic’s journey from the iconic Luna, which made personal mobility accessible to millions, to the revolutionary Kinetic DX scooter that transformed urban commuting. It also documents key engineering milestones, endurance records, concept vehicles, international expeditions and strategic partnerships, before culminating with the brand’s latest chapter—the all-new electric Kinetic DX.
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More than just a collector’s edition, Kinetic’s Electric Energy serves as a comprehensive record of the company’s entrepreneurial spirit, engineering innovations and lasting impact on the Indian automotive industry. The publication also highlights the vision and leadership of three generations of the Firodia family, whose contribution has been instrumental in shaping Kinetic’s success over the decades.
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Darukhanawala brings a unique perspective to the project, drawing on more than 40 years of closely following the company’s journey. His extensive research, combined with exclusive archival material and firsthand insights, makes the book one of the most detailed accounts of Kinetic’s history to date.
Speaking at the launch, Ajinkya Firodia, Vice Chairman and Managing Director of Kinetic Engineering Ltd and Kinetic Watts & Volts Ltd, described the book as a tribute to the people, products and partnerships that have defined the company over the past five decades. He added that the publication not only preserves Kinetic’s heritage but also aims to inspire future innovators and automotive enthusiasts.
The launch comes at a significant time for Kinetic as the company expands its presence in the electric mobility space. With the introduction of the new electric Kinetic DX, the coffee table book serves as both a celebration of the brand’s rich history and a reminder that Kinetic’s journey of innovation is far from over.
