Triumph Motorcycles has unveiled a new collection of Modern Classic Icon Editions for 2025, featuring the revival of a Triumph logo which dates back to 1907. This logo has not been seen on an official Triumph tank for more than 100 years and will be limited to just seven models, for a one-year-only production run.
Each of the seven models gets a suave Sapphire Black and Aluminum Silver colour combination, perfectly complementing their authentic and original design. Each one features hand-painted coach-lining, and exclusive graphics showcasing the Edwardian gold script logo. The designs capture the essence of the original models while adding new character with signature colour schemes, from the laid-back elegance of the Bonneville T100 and T120, to the rugged attitude of the Scrambler 900, 1200 X and 1200 XE, to the custom-vibe of the Bobber and Speedmaster.
‘The Triumph Modern Classics have an enduring reputation for original style, high quality, premium finish and modern performance. It is this authenticity, coupled with the heritage and passion encapsulated in the 1907 logo, that will have broad appeal with both younger and older riders. With striking new paint schemes, bespoke graphics, and custom logos, the Icon Editions perfectly blend heritage, style and contemporary capability, perfect for those riders who appreciate classic style, but value modern performance,’ said Paul Stroud, Chief Commercial Officer, Triumph Motorcycles.
The Triumph logo began as a shield in 1902; a heraldic crest design that incorporated the company name, Triumph Cycle Co. Ltd and the city of manufacture, Coventry. This emblem was replaced in 1907 with a new script logo, the Triumph wordmark. While it was used for just seven years, this version of the Triumph logo has endured in countless custom designs, used on collectables, and even tattoos. It is this memorable script logo from 1907 that has been revived for 2025, to create the graphics for the Icon Editions.
I think that the Triumph Icon Edition motorcycles are drool-worthy, and I wouldn’t mind riding them in India, if we get to see them here anytime soon.
