Under the name MFC Spares, Mahindra First Choice has entered the 2-wheeler spare parts’ business. The company uses the same brand name for 4-wheeler spares, and is now looking at fast-moving spares like filters, horns, oil, electric relays, etc. Leading two-wheeler brands like Yamaha, Hero, Honda, Bajaj, Suzuki, Royal Enfield, and TVS will be covered.
MFC Services currently lists as the largest chain of multi-brand car workshop, with over 340 service centres in 250+ towns across 24 states. MFC Spares is at present available at 60 distributors in 25 states. Mahindra First Choice looks at increasing that to 200 distributors by FY 2020. It plans to further the number of workshops to a strong 1000.
Mahindra First Choice Services’ CEO, YVS Vijay Kumar said, “MFC Spares was set up to address the challenge of availability of high-quality auto-spares, at competitive prices and with faster delivery timelines. These parts are very popular in our 340 workshop strong 4-wheeler franchise service network, as well as with our bazaar distribution channel. Our foray into the 2-wheeler spares segment was a natural progression, on the back of the success of the 4-wheeler spares business over the last three years. This new foray marks yet another step that will take us closer to our vision of creating a transparent & trust-worthy eco-system for the vehicle after-market in India.”