Lusso Designs has emerged as one of the most influential names in global luxury mobility transformation, blending large-scale manufacturing capability with bespoke craftsmanship. With a strong presence across India, the Middle East, and Europe, and deep partnerships with leading OEMs, Lusso is shaping how premium and personalised mobility evolves. In this conversation, the company shares insights into its scale, innovation-led approach, global collaborations, and how it plans to lead the next phase of luxury and sustainable vehicle transformation.
Motoring World: Lusso Designs has a 50+ year legacy and is among the top four global players in sustainable luxury mobility. Could you give us a snapshot of your current scale, key segments and global footprint?
PRATIK MALKAN: We are one of the world’s most dominant and trusted MNCs in the vehicle transformation space—delivering unmatched scale, precision, and innovation. As the industry’s only true one-stop mobility transformation powerhouse, we combine a 50+ year legacy with cutting-edge engineering to serve over 500,000 customers across India, the Middle East, and South-Western Europe.
Our India mega-facility—the largest vehicle transformation hub in the entire subcontinent—rolls out 2,000+ transformed vehicles every month. Complementing this, our UAE operation delivers a staggering 12,000 vehicles per month, positioning Lusso among the highest-capacity mobility solution providers globally.
Together, these world-class facilities enable us to offer unrivalled output, flawless consistency, and precision craftsmanship at scale.
Our competencies span the full spectrum of automotive transformation: disassembly, parts holding, skylight integration, tailored carpeting, dashboard leather fitment, and bespoke leather design. This end-to-end capability empowers automakers, fleet operators, and premium mobility brands to elevate their vehicles with speed, sophistication, and zero compromise on quality.
MW: With 500,000+ customers and facilities in India and the UAE, what distinguishes your transformation approach in terms of design, craftsmanship and technology?
PM: Lusso is Lusso Designs India Pvt Ltd, a Leading Global Luxury Mobility Solution Provider specializing in the field of Vehicle Transformation and Customization, offers a one – stop solution across the entire automotive spectrum – from two wheelers to Passenger vehicles, from Motorhomes to Luxury Vehicle Transformation and Mass Customization to Premium be-spoke luxury.
combine cutting-edge technology, advanced engineering and master-level craftsmanship to deliver high-quality, bespoke luxury mobility solutions at scale. Our integrated approach—spanning automated production systems, precision manufacturing and artisanal detailing—enables automotive brands to offer elevated, premium experiences without compromising cost efficiency or speed to market.
This powerful fusion of technology + craftsmanship gives our OEM partners a decisive competitive edge: the ability to launch distinctive, differentiated products, strengthen brand value and meet the rapidly evolving expectations of today’s premium and luxury consumers. In a market defined by personalization, design innovation and experiential mobility, Lusso serves as a direct growth accelerator for brands looking to lead rather than follow.
MW: How do your innovation pillars—precision, passion and advanced technologies like robotics and 3D printing—enhance the quality and consistency of your transformations?
PM: We don’t just blend technology and craftsmanship—we engineer luxury.
Our approach fuses state-of-the-art automation, advanced engineering intelligence, and world-class artisanal mastery to deliver bespoke mobility solutions that redefine what modern luxury can be.
Every detail, every surface, every contour is shaped with precision and purpose, enabling automotive brands to offer elevated, ultra-refined experiences without compromising on cost efficiency or production speed.This powerful convergence of innovation and craftsmanship gives our partners the ability to create signature products that stand apart, command premium value, and stay ahead of the fast-shifting expectations of today’s discerning luxury automotive customers.
We don’t just enhance mobility—we create the future of luxury on wheels.
MW: You work closely with multiple OEMs. How have these partnerships strengthened your expertise and industry position?
PM: Our deep, long-standing alliances with the world’s top OEMs have become a powerful force multiplier—sharpening our technical edge, accelerating our innovation pipeline, and solidifying our position as a global industry authority. Collaborating directly with leading automotive giants allows us to drive co-manufacturing, co-production, and next-generation edition development at a scale and precision few can match, all while operating at the highest international benchmarks.
These strategic partnerships give us first-hand access to emerging global trends, advanced safety frameworks, cutting-edge engineering practices, and future-forward design philosophies. This intelligence fuels our ability to deliver high-volume, high-precision luxury mobility solutions that consistently outperform market expectations.
Our state-of-the-art production facility expertly upholstered by seasoned designers and reinforced by masterful craftsmen – ensure every creation reflects Precision, Passion and Innovation which made us are the preferred strategic partner for OEMs looking to build differentiated, luxurious, and globally compliant mobility experiences at scale.
MW: With a global production capacity of 7,200 cars per month, what infrastructure and capabilities allow you to operate at speed and scale?
PM: With a combined global production capacity of 14000 cars per month—2000 cars in India and 12,000 cars in the UAE—Lusso operates one of the world’s most advanced vehicle transformation infrastructures. Our facilities are equipped with robotics-led manufacturing lines, automated cutting systems, dedicated design studios, specialized leather workshops and fully integrated assembly zones. These capabilities allow us to execute projects at remarkable speed and scale while maintaining unparalleled consistency, precision and quality across all output.
With a formidable global production capacity of 14000 plus cars per month— Lusso commands one of the most advanced and scalable vehicle-transformation ecosystems in the world. Our state-of-the-art facilities feature robotics-driven manufacturing lines, high-precision automated cutting systems, dedicated design and engineering studios, specialized leather craftsmanship units, and fully integrated assembly zones.
This powerful infrastructure enables rapid project execution at industrial scale, without compromising on the precision, consistency, and flawless quality that define the Lusso standard
MW: Could you highlight a few notable projects or collaborations that showcase Lusso Designs’ identity and strengths?
PM: Lusso’s extensive portfolio underscores our position as a global leader in transformative luxury mobility. We have established a nationwide Signature Edition network spanning across wide spread network partners across leading OEMs including Toyota, Hyundai, Kia, Skoda, VW, Isuzu, MG, Tata and BYD, with a dominant presence across the South, West and East markets.
We are also the only global vendor of Indian origin engaged with Mercedes-Benz AG, a distinction that reinforces our engineering pedigree and credibility at the highest international standards.
Our co-production alliances and co-manufacturing engagement with various established OEMs—details of which remain under NDA, reflecting the confidentiality and strategic nature of our collaborations.
Beyond luxury OEMs, Lusso delivers mission-critical mobility solutions for the Indian Military and Para-Military forces, including Quick Response Vehicles, Rescue Vans, Interceptors and Pilot Vehicles. We have also partnered with Tata Motors on prototype development for emerging model editions.
Complementing our OEM collaborations, Lusso is the global strategic partner of Tonino Lamborghini, driving bespoke design programs and next-generation electric mobility innovations.
MW: How do you see India’s vehicle transformation segment evolving, and where does Lusso Designs fit within this growth?
PM: India’s premium automotive sector is entering a high-acceleration cycle, projected to grow at 8–10% CAGR over the next five years—driven by rising purchasing power, a rapidly expanding HNI base and a structural shift toward luxury mobility. Global OEMs are doubling down on premium SUVs and EVs, while customer behavior is decisively shifting toward personalization, exclusivity and experiential luxury. Luxury EV penetration is outpacing the broader market, supported by premium buyers’ willingness to invest in design, comfort, sustainability and technology-led features. Parallel segments—motorhomes, VIP mobility, lifestyle carts—are transitioning from niche to high-potential profit pools.
Within this fast-expanding landscape, Lusso Designs is strategically positioned to capture disproportionate value. We operate at the convergence of three high-growth vectors:
1. Luxury mobility personalization,
2. OEM-aligned co-production, and
3. Next-gen EV and design innovation.
Our dual-market production infrastructure across India and the UAE provides industrial-scale capacity paired with high-end craftsmanship, creating a competitive moat that is extremely difficult to replicate. This combination enables Lusso to deliver bespoke, premium outputs at scale, positioning the company ahead of both traditional modifiers and OEM accessory divisions.
The brand association with various Global OEMs across the globe further validates Lusso’s technical credibility and international design alignment. These strategic relationships place us squarely at the intersection of global luxury, Indian engineering capability and future-ready mobility design, creating long-term opportunities for co-development, limited editions and premium EV collaborations.
With India’s HNI and UHNI populations growing at one of the fastest rates globally, demand for premium, personalized mobility will continue to rise sharply. Lusso is poised to become the category-defining brand in this space—capturing premium margins, scaling cross-border operations and influencing the next wave of luxury mobility in India and beyond.
Lusso is not just participating in the premium mobility boom—it is positioned to lead it.
MW: Are there any upcoming innovations, technologies or new market entries that we can expect soon?
PM: We are building the next wave of mobility innovation with robotics-assisted production, lightweight composite engineering, AI-driven design modelling and advanced 3D manufacturing technologies—creating a future-ready platform that dramatically enhances speed, precision and scalability.
Our R&D pipeline includes new electric mobility architectures, luxury lifestyle carts and sustainable design concepts that align with global decarbonization priorities and the rapidly growing premium EV ecosystem.
Simultaneously, a strong pipeline of upcoming OEM collaborations, co-production programs and new edition launches will significantly expand our market presence, unlocking premium segments across both India and international markets. These initiatives position Lusso to deliver elevated, high-margin luxury experiences while building a defensible innovation moat for the next decade of growth.
9. You’re planning new experience center in India. What role will they play in deepening customer engagement?
Our first flagship experiential centre is set to launch early next year, with additional centres in South and East India scheduled for rollout in the first quarter of the following calendar year—marking the beginning of Lusso’s nationwide customer-engagement network.
These upcoming spaces are designed as high-immersion, interactive environments where customers can experience Lusso’s craftsmanship and capabilities firsthand. Each centre will offer live production demonstrations, curated design consultations, prototype showcases and tactile material displays, enabling customers to visualize and co-create their bespoke mobility experience.
Beyond enhancing customer delight, this network will serve as a strategic growth engine—deepening brand engagement, elevating trust, strengthening premium positioning and driving demand for high-margin bespoke editions across India. As these centres scale, they will create a powerful customer acquisition and conversion funnel, reinforcing Lusso’s leadership in luxury mobility transformation.
