Tata Motors has introduced the all-new Adventure X Persona for its Harrier and Safari SUVs, expanding its lineup with a feature-rich mid-tier variant. Available at introductory prices until October 31, 2025, the Harrier Adventure X starts at ₹18.99 lakh, while the X+ variant is priced at ₹19.34 lakh (ex-showroom). The Safari Adventure X+ comes in at ₹19.99 lakh (ex-showroom).
The Adventure X persona introduces several segment-first features that elevate both SUVs. Advanced Driver Assistance Systems (ADAS) with Adaptive Cruise Control enhance highway driving, while the 360-degree HD Surround View Camera ensures effortless parking and maneuvering. Off-road enthusiasts will appreciate the Trail Hold Electronic Parking Brake with Auto Hold function, which prevents rollback on steep inclines.
True SUV build. Fully-loaded tech. Unmatched capability.#ReclaimYourAdventure with Harrier & Safari Adventure X.
Starting at ₹18.99 Lakh* & ₹19.99 Lakh*.Visit the links below to book now:
Harrier: https://t.co/2Vod6MAsvj
Safari: https://t.co/FIZtMucTEN pic.twitter.com/QWLj7J0yIE— Tata Motors Cars (@TataMotors_Cars) August 5, 2025
For enhanced driving dynamics, Tata has incorporated Trail Response Modes (Normal, Rough, Wet) that automatically adjust vehicle settings based on terrain. The Land Rover-derived Command Shifter in automatic variants adds a premium touch to gear selection. Inside the cabin, drivers benefit from the Ergo Lux seat with memory and welcome function, while the 10.25-inch Ultra-View Twin Screen System keeps occupants connected and entertained.
The Harrier Adventure X offers six striking color choices: Seawood Green, Pure Grey, Daytona Grey, Fearless Red, Pristine White, and the exclusive #DARK Edition. Its Onyx Trail interior combines black leatherette upholstery with sophisticated tan accents, complemented by 17-inch Titan Forged alloy wheels.
The Safari Adventure X+ expands the palette with seven options: Supernova Copper, Cosmic Gold, Pure Grey, Frost White, Daytona Grey, Royal Blue, and #DARK Edition. Its Adventure Oak interior features tan leatherette seats and rides on premium 18-inch Apex Forged alloys.
Both SUVs continue to use Tata’s reliable 2.0L Kryotec diesel engine, delivering 168 bhp and 36.70 kgm of torque. Buyers can choose between a 6-speed manual or automatic transmission, maintaining the robust performance that has made these models popular.
Tata has streamlined its persona lineup, positioning the Adventure X between the mid-spec Smart and top-tier Fearless variants. This strategic placement offers buyers an optimal balance of premium features and value. The limited-time introductory pricing makes this an opportune moment for buyers to experience Tata’s latest offering.
