India is a fairly busy market, and the customer demands for the latest and greatest always. So it becomes important for carmakers to keep refreshing their line ups. Mercedes-Benz knows that well, and to that effect, it has launched a new special edition of the CLA saloon. It’s called the Mercedes-Benz CLA Urban Sport and is launched today at Rs 35.99 lakh onwards.

The CLA 200 Urban Sport is powered by a 2-litre 181 bhp petrol engine that helps it achieve 0-100 kph in 7.1 seconds and a top speed of 240 kph. The diesel variant, called the CLA 200d Urban Sport is powered by a 2.1-litre 134 bhp diesel engine, and boasts a 9-second 0-100 kph time and a top speed of 220 kph. It’s priced at Rs 36.99 lakh.

Unique to the CLA Urban Sport range are things like a two-zone climate control (with AC vents at the rear), carbon-style rear spoiler, ‘Sport’ floor mats, illuminated door sills, ‘Sport’ badge, and even a new Cosmos Black colour choice.

Mercedes-Benz India’s MD and CEO, Roland Folger said, “The CLA remains a key product in our New Generation Cars portfolio and has created a benchmark for sporty design and performance. The new CLA Urban Sport offers enhanced luxury and comfort and add a sporty appeal that is hard to miss. It is essentially an illustration of dynamic design that seamlessly embodies an intelligent combination of functionality and agility in a modern coupé design. The CLA has been instrumental in conveying Mercedes-Benz’s new design language of sensual purity and has made a place of its own in the hearts and minds of many young patrons and enthusiasts, who tend to arrive in style. The CLA makes for an attractive value proposition for our discerning customers who not only enjoy the driving dynamics but also expect a hassle free ownership experience from Mercedes-Benz. The specially designed service and finance packages make buying and owning the CLA a delightful experience. It remains a key product in our New Generation Cars portfolio and underlines the compact sedan’s unmatched popularity, especially among the younger generation. We are confident that the CLA Urban Sport will continue its successful run for the New Generation Car portfolio and will maintain its high conquest rate.”