Lexus India has continued its strong performance in the Indian luxury car market, reporting a growth of 10% in sales for the month of September 2024. This positive trend reflects the growing demand for luxury vehicles in the country.
The Lexus brand has gained popularity in India due to its reputation for quality, reliability, and advanced technology. The company’s lineup of luxury sedans, SUVs, and hybrids has resonated with Indian consumers, who appreciate the brand’s combination of performance, comfort, and sophistication.
In line with industry growth, the quarter saw a surge in demand for SUV models, with a 23% increase for the calendar year ending September 2024 compared to the same period last year, primarily from RX and NX models that provide exceptional mobility options to its guests’ evolving aspirations and lifestyles. The Lexus LM also had a great market reaction, contributing significantly to overall growth.
Tanmay Bhattacharya, Executive Vice President of Lexus India said “We are grateful for the trust our guests have in Lexus, the strong response to entire range of Lexus models reflects the growing recognition of Lexus for its unmatched luxury and craftsmanship. Our quarter-on-quarter sales growth underscores our commitment to delivering exceptional products and experiences to all our guests. As we enter the festive season, we are excited to build on this momentum and anticipate even greater enthusiasm from our guests. To enhance their experience, Lexus India is extending festive benefits, making this a promising and exciting time for the brand”
With the growing demand for luxury cars in India, Lexus is well-positioned to continue its success in the market. The brand’s focus on quality, innovation, and customer service will be key to its future growth. As the Indian economy continues to expand, the demand for luxury vehicles is expected to rise, providing Lexus with ample opportunities to expand its market share.
