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The Hyundai Kona compact crossover-SUV has been unveiled in the company’s domestic market, Korea. Which is where it goes on sale first, followed by Europe, North America, etc.. The sub-Tucson vehicle competes with new-age crossovers like the Toyota CH-R, and looking at the styling of these two, we won’t be surprised if you find everything else in the segment a bit boring.

At 4.17 metres in length, the Kona sits somewhere between the i20 Active and the Creta. But in terms of design, it’s far ahead of both; most importantly it’s distinct. Sharp elements at both front and rear lend it a concept car look, and complement the more conventional design elements like a dual-tone roof, partial plastic cladding on the wheel arches, and Hyundai’s cascading grille.

Hyundai Kona Rear

On the inside, as announced with the first teaser of the vehicle, the Kona gets a unique (for the segment, at least) HUD (Heads Up Display). Android Auto-/Apple CarPlay-ready touchscreen infotainment system is also available, along with the ability to wirelessly charge your smartphone. Further adding to the list of features are collision assist, blind-spot monitor, lane-keeping assist, etc.

Engine choices will be market dependent, and will include both petrol and diesel options. AWD is included as an option, and gets a multilink suspension setup at the rear, as compared to the 2WD model’s regular torsion beam.

An arrival in the Indian market is unlikely for now, given that the Creta is a strong brand in itself. But it can’t be denied that the Kona looks more sophisticated, comes with way more features, and if launched, will make a class of its own.