Bentley India has strengthened its presence in India by adding New Delhi to its growing retail footprint, marking an important step in the brand’s long-term strategy for the country. With the capital now joining Bentley’s India network, the British luxury marque is positioning itself closer to one of the nation’s most influential luxury car markets.
Delhi has long been a stronghold for ultra-luxury automobiles, driven by a discerning customer base that values craftsmanship, performance, and exclusivity. Bentley’s new retail presence aims to cater to this demand by offering customers a more immersive brand experience, from personalised consultations to bespoke configuration services. Prospective buyers will now be able to explore Bentley’s full portfolio locally, including models such as the Continental GT, Flying Spur, and Bentayga, along with the brand’s extensive Mulliner personalisation programme.
The move also underlines Bentley’s confidence in the Indian luxury car market, which has shown steady resilience and growth despite broader industry challenges. By expanding its retail network, Bentley is focusing on deeper customer engagement, improved aftersales support, and a more seamless ownership journey key factors in the ultra-luxury space.
Beyond sales, the Delhi outlet is expected to play a vital role in strengthening brand awareness and fostering closer relationships with existing Bentley owners in the region. It also reflects the marque’s global strategy of reinforcing its presence in key metropolitan markets while maintaining exclusivity.
With Delhi added to its India footprint, Bentley continues to signal its commitment to the market, blending timeless British luxury with a sharper focus on accessibility, customer experience, and long-term growth in one of the world’s most dynamic automotive landscapes.
