It’s celebration time for Triumph Motorcycles as the British motorcycle company has successfully completed five years in India. The company started its journey on Indian soil in 2013 and over the course of five years has built a fan following for its iconic motorcycles with thousands of riders. With the evolving new-age rider, Triumph has also been responsible for several path-breaking activities, offering category-winning models across different types of motorcycles.
Apart from that, it has also managed to build a strong network of 16 Triumph Experience Centres across the country with state-of-the-art service facilities. Through these outlets, the company has been able to provide services to its customers present across 400 towns in India.
The company has also organised opportunities for its customers to learn and explore the best of motorcycling experience through training sessions at Triumph Tiger Training Academy and California Superbike School. Further to that, the brand has also extended its contribution to social causes like prostate cancer and men’s mental health through their Distinguished Gentlemen’s Ride & the cause of girl child education initiatives.
On the global front, Triumph Motorcycles has a CKD facility located in Manesar, which is one of the four global manufacturing /assembly bases. This CKD facility contributes to more than 90 per cent of the business putting India at high strategic importance for the company.
Shoeb Farooq, General Manager, Triumph Motorcycles India Pvt. Ltd., said, “We are thankful to our partners, customers, enthusiasts and fans for all our accomplishments in these 5 years. For Triumph, the growth has been phenomenal in the last five years. Our aim is to further grow 10-12% each year going forward. We are entering our 6th year in India with a very positive outlook and before June 2019, we plan to launch six new products. It would be a mix of new and facelifts of the current models. We intend to further expand the sales network from the current 16 dealerships to 25 over the next 3-4 years. The spread and contribution from smaller towns is increasing and we expect the tier II towns to propel the next leg of growth in the industry. India continues to be an important market for Triumph globally”.
