The general consensus among enthusiasts is that VW makes strong cars. Another thing that adds to the brand’s popularity is how well Volkswagen products drive and even ride. But with a current presence (albeit growing) of 119 showrooms and 113 workshops, it’s clear that VW wants to — and more importantly has to — reach a wider audience. To address that, the German carmaker has introduced its Pop-up and City stores in Tumkur and Bengaluru respectively.
The City Showroom is located at Classic Building, King Street, Shanthala Nagar, Ashok Nagar, Bengalaru wheras the pop-up store is at Bavikatte Arcade Serial no 297/2 Khata Number 297/A/3751, Tumkur. Going forwards, VW India plans to introduce 30 new pop-up and city stores in the market in one year.
Director at Volkswagen Passenger Cars, Steffen Knapp said, “Our business environment is changing at a breathtaking pace in view of new technologies and enhanced customer expectations. Our customers today value innovation and in turn expect a prompt and hassle-free experience with Volkswagen. In lieu of that, Volkswagen has been working relentlessly towards being ‘Fit for the Future’ within which we’ve inaugurated our first Pop-up and City store in Karnataka. This new format of transforming our sales stores is in alignment with our global growth strategy. As the world is moving towards connected mobility solutions, digitalization across the sales and after-sales process is pertinent. We’re constantly innovating our brand offerings and we trust our customers would appreciate the Volkswagen experience.”