Ford India has joined hands with Tinder, the app youngsters use to meet new people — or something like that. The new Ford Figo, essentially a facelift of the second-generation car which was launched in 2015, will be launched on March 15.
But before that it’s made its presence on Tinder — and has got its very own profile, too. And all those who swipe right (I think that’s a sign of appreciation on Tinder) on the car’s photo will get a chance to win an all-expense-paid date night along with an opportunity to star in a video by Ford India.
Ford India’s VP for marketing, Rahul Gautam said, “The new Figo is made for those who don’t follow the crowd and are smart to make their own choices. Our association with Tinder not only communicates what Figo stands for but also reach the target audience in most effective, fun and engaging manner.”
More information about the new car will be available as through a First Drive report very soon.
Read more: Ford Aspire First Drive Review